[Srijan Wednesday Webinars] Navigating the UX Jungle

There are very few known techniques that can accurately and consistently shape a good UI/UX. Though most of the companies are spending a lot in deciding the colors and bars on the screen, frankly beauty comes second. It’s a known fact that users resist change. So how can you stage the changes in a way that’s beneficial to your company in terms of revenue, inbound marketing, customer acquisition, and not offending customers enough that they make a massive exodus to your competitor.

The idea is to make the customers happy and save them from feeling like a fool or confused. In the webinar, we went through real world apps and their stories of evolving UI and UX and how that impacted User Experience for better or worse.