One Minute Webinars: Social Media 101

Social media pro Kia Young on strategies for getting the most out of your social media efforts. Our favorite tips:

1. Understand the purpose of each platform so you know why your business has a presence there and what that presence should be.

2. Your customers spend their time on the platforms that are most closely aligned to their purpose and values.

3. When it comes to social media, conversion means taking customers from one place to another. It’s the destination’s job to make your sale.

4. Ask yourself: “does my content do enough to make people stop scrolling?”

Like what you’re learning? Sign up for the full sessions: torybur.ch/SmallBizWebinars