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Marketing effectiveness of webinars in the supply chain – July 8 2021



After a stormy year with a global pandemic, the job description of most marketeers has drastically changed. From set event scripts, towards the unknown territory of virtual and hybrid events.

Supply Chain Media has organized several of these hybrid events and created Webinar Wednesday. During this webinar Nicole Messink, marketeer of Supply Chain Media, will share her experiences of this transition period. She will also present the data of the webinars, regarding promotions, registrants, attendees and the recordings.

Hans Molenaar, Director of Beeckestijn Business School will connect those with the theory and his experiences. What is here to stay? What was just a hype?