How To Get More Clients By Using Webinars

Welcome! It’s time to get step by step instructions on creating a webinar!

Making webinars can improve customer conversions, build your email list and drive product sales. It can also build trust in your brand.

Wondering how to get people to come to your webinar? or maybe your curious about how to record your webinar for later use? What about how to pick a webinar topic that works for you?

These are just a few of the questions we’re about to answer in this video!

First you need to know what makes a good webinar, and some tips on what to avoid. A good webinar can drive high sales, while a bad webinar may scare potential clients away.

We’re about to break it down for you, so let’s get started!

A webinar is simply a video workshop or presentation. It’s often live (but not always) and is usually interactive and largely unscripted.

The point isn’t to sell, sell, sell to the webinar attendee. It’s about providing information and advice to encourage and inspire your audience to solve issues themselves. Of course, there’s no harm in promoting your service and product somewhere along the way, but making it your primary focus won’t go down well with most audiences.

Our take: The best webinar marketing focuses on building brand awareness and engagement with attendees rather than hard sells.

Why You Should Host a Webinar
Here are some important reasons for you to host your first webinar:

They’re Cheap and Easy
For a start, webinars are a lot less hassle than they seem. They’re relatively straightforward to create, as long as you find the right hosting software and have a good strategy. That said, you’ll still need to put in the hard work to make it a success.

They can also be done on a shoestring budget, using just your smartphone. So, while you can splash out and buy all the fancy gear, there’s absolutely no reason you can’t do it on the smallest of budgets.

They Make Great Evergreen Content
These days, a lot of visual content is here today, gone tomorrow, but an evergreen webinar can live on and on!

If you record your webinar, you can reuse it in the future, either by reposting it or repurposing it for different audiences.

For example, you might try chopping your webinar into smaller pieces and posting them in a series on your social media or blog. Or you could put it on your website in full to be downloaded in return for a sign-up to your newsletter.

They Add Value
By providing something informative, valuable, and high-quality, you’re both helping your customers solve a problem while simultaneously promoting your own brand. It’s a win-win.

So whether you’re demonstrating your latest product or educating about a certain technique or issue, make sure you focus it on your audience’s real — rather than perceived — need.

It’s Great for Your Brand
Along with social media, interactive content like a live webinar is a good way to connect with your audience and potential customers.

Not only do webinars help put a human face to your brand — they’re a great way of showing your customers a sneak peek behind the curtain — but they can also set you up as a thought leader in your industry.

By providing your audience with actionable tips and valuable knowledge, you can come across as an authority, not just another brand.

They Can Boost Conversions
Whether the goal for your webinar is to directly increase your revenue or whether conversions are a happy by-product, there’s good evidence to demonstrate that webinars have a great ROI.

By establishing yourself as an authoritative, trustworthy brand and by reaching your audience more directly, you can expect to increase sales on your website.

1. Choose Your Webinar Topic
2. Choose Your Webinar Format
3. Build Your Toolkit
4. Produce the Webinar Content
5. Set Up a Landing Page
6. Determine the Date and Time
7. Promote Your Webinar
8. Prepare and Practice
9. Follow up After Your Webinar

Now Over to You…
You know that hosting an online webinar is a solid marketing idea. It’ll improve your brand awareness, set you apart as a trusted authority, and drive brand awareness for your business.

These tips will help prepare you to host a successful webinar, but if you need help hosting your website, we’re here to help you with that too. Check out our affordable shared hosting plans today!