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How to host amazing virtual events, Zoom webinars, online conferences



Everyone likes a good show. Watch this video for tips on how to host amazing virtual events, webinars and online conferences.

Veteran keynote speaker, Michael Angelo Caruso interviews marketing and tech guru, Marshall Butler.

The pandemic of 2020 forced meeting planners to come to terms with virtual meetings. Marshall Butler was an early adapter and has seen a lot of success with online conferences.

Marshall is the Rotary Public Image Coordinator for Zone 34 in 2020-21 (Florida, Georgia and the Caribbean) and Michael is Rotary Public Image Coordinator for Zone 28, 202-21 (Canada, Alaska, Michigan, New England).

The conversation begins with a discussion about expediters in the restaurant business and why the average TED talk is so much more professional than other online presentations.

What makes bad events?
– Showing a computer desktop on the big screen to 300 people
– Dead air
– Technical problems
– Lack of planning and rehearsals
– Interruptions that might have been prevented
– No quality control
– “Winging it”

What makes good events?
– When key players practice elements of the event
– A minute-by-minute script
– Seamless execution
– A game plan and rehearsal sequence
– Checklists
– Quality control

Talking points include:

3:00 Good events vs bad events
11:00 Use music to set the tone
15:30 Switchers (Black Magic ATEM mini-pro switcher, $595)
17:00 Become aware of what’s possible
18:15 Lighting tips (3-point, ribbon light, ring light, depth of field)
20:00 Why virtual backgrounds work against you
22:00 Your numbers tell the tale (audience attendance)
23:00 The benefits of registration, a price
25:00 Size of your tech crew (greeters, moderators, help desk)
26:15 “Rebrandly” for short, memorable Zoom links
31:00 Marketing tips, tricks (make the event link the replay link)
34:30 We produce an event to issue a CALL TO ACTION
36:30 Security on Zoom
40:30 Engagement tips (bandwidth, audio, video)
43:00 The tech Dream Team
46:00 Best way for tech team to communicate, (iPhone!)
49:00 Pre-roll, countdown timer, nutritious chat on Zoom
51:45 Staging software: ProPresenter ($350)
Also, QLab, OBS, Wirecast, ReStream
54:00 Stinger graphics
55:00 About Rotary
56:00 How to create a fun video thumb nail in advance

Marshall Zoomed in from Gainesville, Florida and Michael logged on from Detroit, Michigan. He’s the CEO of DiscoverTec.com.

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Michael Angelo Caruso teaches presentation skills that will help you command the room, get noticed and advance your career.

If you’re a leader or salesperson, Michael will help you become a better presenter for the rest of your life.

The most important business skill for leaders and salespeople is the ability to effectively communicate with groups of people. Look into leadership and sales training so you can keep teams interested, motivated and successful.

Use Michael to pump up your next conference or industry event. He’s one of the top keynote speakers in America and he’s spoken on five continents and in 49 of the 50 states. And his reputation is expanding in Africa, Europe, the Middle East, Asia and South America.

Choose from the menu of popular keynote topics on his website which cover the important topics of communication, selling, leadership, motivation speaking skills and change.
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Check out Michael’s blog post (on his website) for interesting educational articles about speaking, writing, leadership and marketing.

He also shares writes about his unique experiences on the speaking circuit, so there are lots of great stories that take place all over the world. These posts are often rendered with humor and wit.
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Information Products

Michael is the author of many books, including “Work Hacks: 300+ Cool Ideas to Speed Career Success,” which is available as a print book and as an e-book.

Also check out Michael’s booklet titled, “Hmmm…Little Ideas With BIG Results.”

He’s also the creator of the best-selling, ”Present Like a Pro” DVD, a masterclass in speaking.

All products are available on Amazon.
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Presentation Training

More on Michael at his website. Join his “Present Like a Pro Group” on Facebook for ongoing speaking tips.

Michael’s online “Present Like a Pro” class is the best speaker training of its kind. Learn how to be an elite speaker in only six weeks!

Set up a free consult with Michael so you can crush your presentations and improve sales. More on Michael at MichaelAngeloCaruso dot com.
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Listen to Michael’s popular “Talk To Me” podcast on Podbean, iTunes and other platforms.