EP12: Using webinars to promote your company's benefits plan.

How do you effectively promote your company’s non-qualified deferred compensation plan?

One communication strategy we have found to be highly effective is to conduct webinars. The sessions are 30 to 45 minutes, where you give an overview of what a deferred compensation plan is, what they need to know about these types of plans, how they can maximize the opportunity, and how they can fit this plan into their overall retirement planning.

Over time, we find that plan participants will come back to listen to the webinars as a refresher, which is especially important if a deferred compensation plan is a benefit that you only talk about, say, once a year.👇

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