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20. How Grant Thornton use webinars as a lead generation tool with Brittney Kenward



How Grant Thornton use webinars as a lead generation tool with Brittney Kenward

Webinars can captivate, educate and engage your target audience. These underestimated marketing tools can effectively drive your business towards capturing more leads, whilst also increasing sales and adding the potential for an additional revenue stream.

Welcome to Interactive Minds, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. She is joined by a host of passionate marketers, innovators and digital leaders from across the globe.

If you want easily digestible marketing tips from the industry’s top leaders, this is the podcast for you.

On this episode of Interactive Minds, Louisa speaks with Brittney Kenward. Brittney is a proactive digital marketer at the top tier accounting firm, Grant Thornton in Brisbane. Her role involves driving online growth through automation and multi-channel digital strategies and successfully manages and maintains Grant Thornton’s digital marketing campaigns by utilising innovative media channels, social media, email marketing and websites.

Currently, Brittney is the mastermind behind leveraging Grant Thornton’s webinar series – a collection of online, live or on-demand videos, seminars and conferences that aim to help attendees gain insight into critical accounting, tax and business issues.

Today, Brittney discusses her early introduction into the world of marketing, and her masterful approach to kick-starting her marketing career. Brittney explains the value webinars can bring to a business and what you should consider in regards to content, length and process that will be most effective for your target market.

Also featured in this episode:

Brittney’s path towards her sterling marketing experience Why agency and in-house positions differ in terms of job prospects Behind the scenes at Grant Thornton The challenges behind any business and trying to prove their worth A typical workday for Brittney What webinars can do for business The value in pre-recorded and on-demand webinars How to implement webinars – the basics The nurture sequences for nurturing your webinar attendees How Grant Thornton utilises LinkedIn ads Brittney’s list obsession – how to organise your day and team projects Links:

Brittney Kenward: LinkedIn Brittney Kenward: Twitter Grant Thornton: Website

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